Meril Splash Beauty Soap

SQUARE Toiletries Ltd. started its journey in 1988 with a single product as a separate division of SQUARE Pharmaceuticals. In 1994, SQUARE Toiletries Ltd. becomes a Private Limited Company. At present, SQUARE Toiletries Ltd. is the country's leading manufacturer of international quality cosmetics and toiletries with over 50 products. Meril Splash Beauty Soap is one of the beauty products of SQUARE Toiletries Ltd. SQUARE Toiletries Ltd has different types of soap in the name of Meril. In the different types of name of Meril soap, Meril Splash is one of them which is especial for freshness.

Target Market Based on Segmentations:

Geographic Segmentation:

Country	Bangladesh
Target Area	Rural, Urban, Sub-urban
Climate	Hot, Cold.

Demographic Segmentations:

Gender	Female
Age	16 – 35
Life Cycle	Married, Unmarried
Cost	Affordable
Income	Middle Income Group
Occupation	Student, Housewife, Job holders
Education	Not Necessary

Psychographic Segmentations:

Meril has almost targeted all the classes because of its affordable price. Meril splash beauty soap hs many differnt types of flavored soap which actually attracts the people.

IMC Tools of Meril Splash Beauty Soap:

1.Advertising:

(i) Newspaper Ads. : Keya tries promoting their products through newspaper advertisement.

(ii) Billboard Ads: They also try to promote their products through billboard ads on the road side.

(iii) Electronic Media Ads: Meril splash beauty soap uses TV advertisement in different channels such as- NTV, RTV, BTV, BANGLA VISION, MaasRanga TV etc.

(iv) Radio Ads: the company also host programs on different radio channels and promote their product.

2.Direct Marketing: Meril splash beauty soap does direct marketing too.

3.Interactive/Internet Marketing: Meril Splasg Beauty soap uses the internet to promote its products. The company has its own website, which is quite simple to navigate through. In the modern era of communication and networking, the company uses various social networking sites like Facebook, Twitter, YouTube to connect with the consumers.

Official website: http://squaretoiletries.com/meril_splash.php

Facbook Page: www.facebook.com/merilsplash

YouTube:

4.Sales Promotions: To cherish the Freshness of Bangladeshi girl, Meril Splash and Person has come together with an Event “Inspiring Freshness”.

5.Publicity/Public relations: It refers to non-personal communications regarding an organizations, product, service or idea not directly paid or run under identified sponsorship. Today, the company can still use the word of mouth advantage. Meril sponsors events in Music, TV show etc.

6.Personal Selling: Meril has many salespeople who are individuals representing the company to communicate, sell, service and build relationship with customers. These salespeople promote their product to different customers within their regions, and once they sustain a customer, they sell their products to them and service them many times per week.

My Opinion: The purpose of writing this article is to show how Meril Splash Soap uses its IMC tools to promote its products, services in ll over Bangladesh. Here I have mainly pointed out the market segmentations and IMC tools of Meril Splash Soap. The datas, images, videos were collected from internet (Website & FB page of Meril Splash, YouTube, Google etc.). There readers may find lack of some information, but still I hope you all will get a good idea/knowledge about the company’s market segmentations and IMC tools.
For more information please visit: http://www.squaretoiletries.com/